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HELPING ASSOCIATIONS & NOT-FOR-PROFITS CULTIVATE ENGAGEMENT
USING MOBILE & SOCIAL MEDIA STRATEGY

WHAT WE DO

Mobile Strategy

Education: We educate you on the mobile space with a focus on opportunities specific to your organization

Research: We conduct competitive and industry research as well as conducting focus groups and surveys to uncover potential applications for mobile development and uses

Strategy Development: We help you formulate your mobile strategy for real world applications

Implementation: We assist you with the implementation of your strategy

Refinement: We continually review your strategy and implementation to make sure we achieved the end goals

Social Strategy

Education & Training: We educate you on social media, both public and private uses, targeting applications that will have real impact for your members, and train you how to create engagement within these channels, and how to tailor them to meet your organization's needs

Listening & Monitoring: We help your association organize and listen to the conversations and monitor what is being said so that your members know that they're being heard

Community Management: We help manage your social media projects whether it is pre-launch, or after the communities are underway, we work with your organization to create content, increase followers and fans, and develop mobile strategies to complement your social projects

Documentation: We create training manuals and get started guides for your components and chapters to meet all skill levels, so they can easily run their own social media communities

WHAT THEY'RE SAYING

Courtesy of TMA Resources reporting from ASAE's 2011 Annual Meeting in St. Louis.  Paul Gannon, TMA Resources VP of Marketing, interviews ASAE's CIO, Reggie Henry who shares his views on the importance of mobile strategy.

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MOBILE STRATEGY NEWS

Study Breaks Advises Tanning Salons on Effective Strategies to Market to ... - Houston Chronicle


Study Breaks Advises Tanning Salons on Effective Strategies to Market to ...
Houston Chronicle
Mobile marketing is to tanning salons as peanut butter is to chocolate… a perfect combination. The demographics are young, tech savvy, and very up to date--the marketing strategies should be the same. Tanning salons have the perfect time setting to ...

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WHERE WE'RE SPEAKING

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WHAT WE THINK...

Optimal size for QR codes depend on a few things....

When a QR code is published it should be of a size that’s appropriate for the scanning environment for where it will be displayed. The finished printed size of the QR code will be dependent on: The distance between the QR code and the scanning device – which determines the size of the QR code in the viewport of the phone camera The size of the dots in the code – the more... More

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